Online behavior has always been designed, just not well or intentionally.

Without a solid grounding in social science, the pioneers of the social web accidentally created experiences that drive antisocial behavior and incentivize all the wrong things. We can do better.

More than just a textbook, “Social Behavior Design” is an illustrated guide full of concrete examples, from how to design a commenting system that cultivates civility to the statistics involved in making a robust reputation system work. You’ll find wireframes and UI patterns that you can put to work immediately.

Let’s get started building a more prosocial web!