Breaking the Code: Becoming a music marketing sniper. These are words that people type into search engines. The reason a lot of internet marketing fails is that people do not know how to select keywords that will align buyers with a product. Keywords such as your group name itself can be one of the many phrases you will use for people to find you and your music to know you exist. You have to look for specific terms such as "Hip-hop Music In Houston," this is what they call a long tail keyword, it's particular to what is being searched for and around that term is how people will find you. Now, of course, this is just an example of how this is done. You will have to do your research to see what applies to you. But using our model for this form of music marketing promotion, and you were a hip hop artist from Houston, this term is what they would be searching for online. This would be one of the keywords you would use to build your online campaign. Another way to drive traffic to your site to sell music is article marketing and blogs. People view blogs and articles as a reliable source of information coming first hand from the blog owner or article writer. It's a great way to get yourself backlinks to your site from other writers and an excellent idea to share information and increase your page ranks. "Artist Data" is a free service that solves the challenge of updating by automatically updating artist websites, social network sites, Twitter, local press, concert databases, official news feeds, and even tour books. Other music marketing promotion tactics include "Internet Radio" there's AOL, Imeem, Last FM, Pandora, and Yahoo to name a few, also if you go to SoundExchange" they collect royalties from the internet, cable, and satellite radio stations then pays those royalties to the performing artist.