Portraits and Stories by Bill Riedel is a first hand account of what it was like to take a leap and open up a sign shop of his own. Riedel explains how he was able to expand his knowledge of the sign industry and love for art. Riedel also shares some of his fondest memories as a Letterhead, Walldog and Pinhead. After reading about just some of his adventures and looking at the artwork included, it is no wonder, some in the sign industry have referred to him as, "The Man, The Myth, The Legend."