Fear B. Gone features a little girl called Alex who is scared to go to sleep. She is encouraged by her dad to use her Imagination and bring it to life. She does this, gives it the name Fear B. Gone, and it devours all her books in return. With the help of her imagination, Alex is able to share, face and overcome her fear of being alone.

The moral of the story is the importance of sharing worries, feelings and stories with parents; the book is designed to encourage and facilitate similar conversations. It also carries an important message about the joy and power that can come from using your imagination.