This is a book about questions not answers. There are too many books telling people what they should do. This book poses you questions so that you can find your own answers.
Beware it’s not an easy book it requires effort from your side. On the other hand, after reading it, you’ll know yourself better and you’ll be able to find out how to add purpose, meaning and sense to your life through your entrepreneurship project.

“Entrepreneurship is a challenging yet exciting adventure in which, more than anything else, you need to have a clear purpose and remain single-minded fothrough out your project, whatever it may be. If not, the possibility of failure grows as you face ever-increasing competition.
This book provides the entrepreneur with tools to get out of one´s comfort zone via fundamental, incommodious questions, helping projects get off the ground, grow and stay competitive. A book to keep as a constant companion.”

Nacho Sala
Co-Founder & Marketing Dir. Atrapalo.com


“This book is a fresh and modern way to present part of the wisdom found in the Spiritual Exercises of St. Ignatius of Loyola and to make it accessible and comprehensible to non-believers while remaining loyal to the original.”

Francesc Riera sj
Director EIDES (Ignatian School of Spirituality)

“When evaluating projects to invest in, one of the most important things we look at is how committed entrepreneurs are to their project. This book goes the other way and attempts to help entrepreneurs answer the question on whether their project adds meaning to their life and thus enthusiasm and commitment will last over time.”

Carlos Trenchs
Managing Director Caixa Capital Risc