While 81% of New Zealand CEOs rate innovation as an 8 out of 10 or higher in terms of importance, just 7% give themselves an 8 or higher when asked to rate their own organisation’s innovation performance. In Big I little i, innovation consultancy Previously Unavailable explores the challenges that large New Zealand organisations face when innovating. Interviews with 44 CEOs in 2016 reveal common pain points, along with learnings and success stories that suggest potential solutions to the wicked problems of innovation in large New Zealand organisations.