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SOLVING THE DAM PUZZLE

99 Ways Digital Asset Management Initiatives Fail & Best Practices for Success

de Dan McGraw

Acerca del libro
WHAT’S YOUR DAM PUZZLE? Is your company drowning in digital media files or throwing money at more storage? Why struggle with all the shared servers, cloud sites or hard drives when the solution isn’t more technology, it’s DAM! Dan McGraw, a digital thought leader and consultant, covers the DAM basics, strategy development, business case, implementation, risk mitigation, and change management. Written for anyone working with digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insider's guide to develop a strategy compete in today’s digital age.
Sitio web del autor
http://solvingthedampuzzle.com
Características y detalles
  • Categoría principal: Negocios y economía
  • Características: 15×23 cm
    N.º de páginas: 204
  • Fecha de publicación: jun. 27, 2016
  • Idioma English
  • Palabras clave DAM, Digital Asset Management, Media Strategy, Digital Strategy, Marketing Technology, Metadata
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Acerca del creador
the7dials
Dan McGraw
Chicago, IL USA

Dan McGraw is a digital strategy coach with a passion to educate and create value through innovative strategies, technical insight and creative enablement. His specialty is Digital Asset and Content Management, Post Production and Media Workflow within the Advertising, Corporate, Motion Picture, Broadcast & Cable, and Print & Publishing fields. As a technology advisor, CTO and consultant for over 20 years, he has developed strategies and solutions for McDonald’s, Caterpillar, Disney, as well as many other corporations, non-profits, government, film/post facilities and advertising agencies.

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