Samantha Villavicencio is an award-winning Social Media Creative Hybrid from Caracas, Venezuela. Her ground-breaking work in the advertising field for clients such as Honda Latino, and Dole Sunshine Latino has been recognized by numerous publications. She is the founder and President of the Venezuelan Advertising Federation, and the founder of @LlevoTuLuz, a digital platform that shares and celebrates the success stories of remarkable Venezuelan women around the world. She is also a modern hippie, and a chocolate lover, and a music enthusiast. It is pronounced Vee-jah-vee-zen-ceo.