Sales coach with a broad experience in the services industry. Laurens has applied years of experience as a sales manager to create sales successes for service providers. With considerable drive and energy, he communicates this experience to professionals and consultants with a sales role. He sees sales as a challenging and creative process. One can be successful if you can conquer your fears and limitations. This gives a kick and much energy. Laurens helps professionals with this by translating the sales process step by step into practice-based action and structure. His style of work is pragmatic, challenging, respectful and confronting and pleasure and humour play an important role. Fearfulness disappears; selling becomes a practical and manageable process, where you learn what you have to do each day to win and keep new customers.