"A New Idea For My Idea" is an imaginative peek into mom and dad’s work world, where kids will be delighted to find out that “work” can be as nutty and wild and juvenile as their own funky days at school.

"A New Idea For My Idea" stars the scariest, hairiest Harriet and her “Queen of not, purple-lined slingshot.” She spends all the livelong workday shooting down heartfelt, soulful ideas that soar up in the form of colorful, fragile balloons. And then there’s Flip, the shy guy with the radical hair whip. He cowers like a delicate flower but soon regains his power when he has the confidence to consider a new idea for his idea. This workhouse journey is complete with deli owners “Mousy Mouse” and “Giant Jittery Flea,” “Coco” from the coo-coo clock, and the real hero– a moldy mustard sandwich!