‘Guy Bérubé’s curatorial vision is one of social ethics. He sees the artist’s struggle with self-awareness through visual art reflected back to the viewer not as passive recipient but as active participant in the creative endeavour. A signature feature is the feeling of discomfort many of the projects evoke, which, as is the goal of subversive art, reflects the viewer’s personal projections back upon themself. This discomfort is a necessary part of Bérubé’s aesthetic and ethical sensibility. It recognizes the role of art in alienation and in critical transformation, for cultural progress is usually provoked by the ideas invoked at the boundaries of our communities. His outlook represents subjects at the margins of contemporary Canadian urban society – the sublime as well as the homeless and the schizophrenic – no different than most mainstream art since the post-Renaissance period'. – Canadian Art Magazine, 2010