A book to inspire graphic design students, giving them a glimpse into what goes into a branding and packaging design project.

This book details the conceptual process taking the reader step by step on a journey of how the idea was researched, developed and how it led to the final outcome.

The project draws inspiration from the physics-geek customer’s interest in cosmology and leverages smart material technology to achieve its design.

The idea centres around research stating milk improves memory.