Many designers today are creating

communication materials that encourage

individuals to change their behavior related

to environmental issues. But designers are often

unaware of existing research on effective

methods for educational campaigns.



This book contains the results of my yearlong master’s thesis project, during which I explored how the emotional tone and medium of a communication piece affect a person’s decision to change his or her behavior. I also introduce a resource that I created for people who are making campaigns for environmental issues.