Couples remember their flowers: the weight of the bouquet, the scent in the car, the arch they stood under. Somebody ordered those stems weeks ahead, conditioned every one, built each piece by hand and got it into the venue on time.

The Wedding Florist's Handbook teaches both halves of that job: the art and the logistics. Built on The Wedding Academy's Certificate in Floral Design and Working with Flowers training, it goes much further, with step-by-step floral recipes, stem counts, foam-free mechanics, conditioning methods, colour palettes with real hex codes and a Flower

Library of 24 flower profiles.

Twenty chapters in six parts take you from design principles to bouquets, ceremony installations, centrepieces, pricing for profit and a full wedding week. Every chapter has case studies, tips and worksheets for your own clients and
business.

Written by Jac Bowie, owner and CEO of The Wedding Academy, which has taught more than 11,000 students since
2004.