Do you want to expand the audience for your podcasts, videos, and live events? Provide quality captioning to communicate with people who can't hear you.

Captioning — converting audio content into text and displaying that text on a screen or monitor — will help you reach people who are deaf and hard-of-hearing, an audience currently estimated at 466 million worldwide. Captioning also can prevent your message from being missed or misunderstood because of other barriers, such as background noise, mumbling, or accented speech.

In the second edition of Sound Is Not Enough: The Art of Captioning for Universal Access, Svetlana Kouznetsova guides you through the process of adding captioning to your communications so that you can go beyond meeting accessibility mandates.

The author, who has given a TEDx talk on how captions increase ROI and audience for media creators, will show you how to capture new viewers and take your audience to a whole new and diverse level.

The book dispels common myths about deaf and hard-of-hearing people, describes the author's experiences with deafness, and provides examples of quality captioning. The book focuses on speech-to-text translation because of its broader application.

Those who can benefit from Sound Is Not Enough include:

- Business executives;

- Media producers;

- Event organizers;

- Educators;

- Employers.


Let's think outside the ears!