By Madison Burkart, Branden Cheung, Kaia Corthell, Alexa Cucchiara, Shauna Fortier, Alexander Gardner, Sekai Kaminski, Fionna Lui, Declan McCabe, Sraboni Paul, Anja Pelkola, Raimundo Sanchez, Amanda Scacalossi, Samantha Schwartz, Joseph Sellmeyer, Polina Yafizova, Kevin Zhang, Yiyun Zheng

Take one part working methodology from the influential 1972 book, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, combine with the megacity of Tokyo, add Fordham University Gabelli students, stir for ten days in Japan and what do you get? You get direct acquisition of knowledge through experience with a small team, realized in a hardback research volume focusing on branding, sensory marketing, architecture, design, photography, and urban planning.