"Confessions of a Media Extremist could be an alternative title for this collection of actual strategies and critiques of others who have used celebrities for promotion/causes/charity. If you are a business person or professional that wants to learn the magic combination that can help you rise above the average competitor and get noticed you must buy this book and soak in the ideas drizzled throughout this book. If you need proof that it works just check out all the press the author has attracted- Time Magazine, Jay Thomas SIRIUS Radio, Anderson Cooper, Bill O'Reilly, BBC, TV and film...it's almost hard to believe."