Customer Centric Marketing Ebook
How small businesses can gain a competitive advantage
de Dan MacInnis
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€11.94
Acerca del libro electrónico
More than ever before being customer centric is the competitive advantage that small businesses need to leverage. This books details examples of how companies are putting customers at the centre of their business models and how this is giving them a distinct growth advantage. Using customer centricity and strategic service design is the future of marketing.
Características y detalles
- Categoría principal: Negocios y economía
- Versión ebook de composición fija, 270 págs.
- Fecha de publicación: nov. 27, 2013
- Última modificación dic. 29, 2014
- Idioma English
- Palabras clave customer centricity, customer centric marketing, strategic service design
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Acerca del creador
MacInnis Marketing
Melbourne Australia
I create marketing plans for small businesses. I work with CEOs and build an integrated sales and marketing strategy.