Story is the Strategy
How Strategic Narrative Transforms Brands
de Woden
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Este libro se puede encontrar en librerías en línea, como Amazon.com, con los números ISBN que se encuentran a continuación:
Tapa blanda ISBN:
9781714393398
Acerca del libro
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Sitio web del autor
Características y detalles
- Categoría principal: Negocios y economía
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Características: 15×23 cm
N.º de páginas: 158 -
ISBN
- Tapa blanda: 9781714393398
- Fecha de publicación: feb. 06, 2020
- Idioma English
- Palabras clave strategy, marketing, branding, storytelling
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Acerca del creador
Woden
Philadelphia, PA
Woden helps organizations develop a clear, compelling strategic brand story—and align all they do behind that message.