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Standart began his career working for the National Park Service in Alaska, where he spent 2 years fording rivers, climbing mountains, and fighting off bears and mosquitoes, while documenting the last frontier.

Upon opening a 7,000 sq. ft. 5th Avenue studio in the heart of NYC, he quickly teamed with Martex, and initiated their legendary campaign of the early and mid 80's. His list of clients reads like a who's who of interior and home, corporate, and travel clients. Joe has sustained a successful commercial career spanning nearly 30 years-- a testament to his versatility and expert skill.

Among the most impressive of Joe's work are his print & TV campaigns for Viking Range. Viking has teamed with Standart for nearly a decade to create their award winning, brand building campaigns.

Standart then turned his energies toward exploring ways to use his art to connect with individuals to build stronger communities. His monumental, public art series, Portrait of America came to life.