Linking Business Goals to Social Media Objectives
de Stephanie Leishman
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Where should you start if you want to develop a social media strategy? This workbook will explain how to articulate business goals in preparation for linking them to the right social media objectives. You will also learn how to set social media objectives and identify social media metrics. A useful step-by-step workbook for business owners, non-profit managers, marketing managers, startup founders, higher-ed communications staff, and more.
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Características y detalles
- Categoría principal: Negocios y economía
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Características: 20×25 cm
N.º de páginas: 42 -
ISBN
- Tapa blanda: 9781389425776
- Fecha de publicación: nov. 04, 2017
- Idioma English
- Palabras clave business, technology, marketing, social media, startup, nonprofit, education
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Stephanie
USA
Digital Strategy. 🐝 Founder, Apiarity 🎙 Co-host, PFL Podcast 🎓 Alumna, Harvard + BUQuestrom. 💻 Formerly MIT's Social Media Strategist 🌎 #sharegoodness