Awaken Your Inner Hero: A Brand's Guide to Cause Marketing
de Deepti Aravapalli
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Acerca del libro
In a society driven by the idea of "saving the world," businesses have increasingly taken on campaigns aimed at doing just that. These efforts are collectively referred to as cause-related marketing, and have become a widely popular method of improving brand image over the past decade. However, creating a successful cause marketing campaign can be a difficult endeavor. This book is designed to help you implement a campaign that is in line with your brand and has the potential to not only drive sales for your business, but make a positive impact on the world. Through a series of case studies, this book explores the models and strategies of cause marketing that will help you awaken your own inner hero.
Características y detalles
- Categoría principal: Negocios y economía
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Características: 15×23 cm
N.º de páginas: 102 -
ISBN
- Tapa dura impresa: 9781364154066
- Fecha de publicación: may. 14, 2017
- Idioma English
- Palabras clave cause marketing, cause-related marketing, marketing, business, socially conscious business
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